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An item intended to satisfies a client's want or need. The concept of the complete product is key to delivering success. In "The Marketing Imagination" Theodore Levitt uses a number of different descriptions to emphasise the importance of the combination of products and services that a vendor delivers. He calls this the "whole product". Many people also refer to this as the "solution" that the vendor delivers. Links to this pageThe following pages link to here: American National Standards Institute, Architect, Complete Product, Implementation, Owner, Process, Review, Stakeholder |