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An item intended to satisfies a client's want or need.

Complete Product

The concept of the complete product is key to delivering success. In "The Marketing Imagination" Theodore Levitt uses a number of different descriptions to emphasise the importance of the combination of products and services that a vendor delivers. He calls this the "whole product".

Many people also refer to this as the "solution" that the vendor delivers.

Links to this page

The following pages link to here: American National Standards Institute, Architect, Complete Product, Implementation, Owner, Process, Review, Stakeholder

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